What I Do

I've built go-to-market from scratch at four B2B SaaS companies, including shaping AI product positioning in a market where everyone claims the same thing. My specialty is differentiated GTM for crowded and complex categories: companies that have something real but struggle to explain why it's different.

How I Work

I work upstream into product as much as downstream into revenue. That means researching the market and the buyer before writing a word of messaging, then staying close enough to product and engineering to influence what gets built as well as how it's sold. I've done this in categories such as HR tech, AI, and automation, where the noise is loud and the differentiation has to be earned.

What I've Built

I've consistently been the first or only senior product marketer at the companies I've joined, which means I build the infrastructure, not just execute inside it: positioning frameworks, competitive intelligence systems, enablement programs, and the GTM motions that scale beyond my own bandwidth. I've built these using AI as a genuine tool, automating processes that used to take a team and a quarter down to something one person can run in a week.

Where It Started

Before product marketing, I studied business administration at USC and was selected for a competitive international research program that put me on the ground in Europe and the Middle East, interviewing textile producers and fashion houses to map the fashion industry's value chain, then meeting with aviation and hospitality leaders in Dubai to understand global tourism. It taught me the value of talking to the market directly instead of guessing at it, a habit I never dropped.