7 years
in Product Marketing
6 years
at Startups / SaaS
During my undergraduate studies at the University of Southern California, Marshall School of Business, I majored in Business Administration where I studied subjects such as Economics, Accounting, Finance, Marketing, Business Analytics, Operations Management, and Communication.
Furthermore, I hold a Project Management certificate from Google, which has equipped me with essential skills in organizing & collaborating.
11 years
Marketing Experience
10 years
B2B Experience
Meet Hishaam
I am a seasoned product marketing leader with over 10 years of experience specializing in the B2B SaaS space. My passion lies in partnering with early-stage to Series B startups, where I excel at laying the foundational groundwork for product marketing initiatives.
I have a proven track record of driving growth through strategic GTM campaigns, leveraging data-driven strategies to achieve tangible results. I've successfully guided numerous startups through their inaugural product launches and established robust processes for sustainable growth.
I also had the honor of being selected as a research associate for the highly competitive Transfer International Experience program, where I conducted on-the-ground research in Europe and the Middle East.
This included analyzing the fashion industry's value chain by engaging with textile producers and interviewing renowned fashion houses like Gucci and Roberto Cavalli.
In Dubai, I explored the global tourism industry, meeting with key players in hospitality and aviation, such as Etihad Airways. This experience laid the groundwork for my expertise in market research to better understand consumer needs and how to speak to them best.