What I Do

I've built go-to-market from scratch at four B2B SaaS companies, including shaping AI product positioning in a market where everyone claims the same thing. My specialty is differentiated GTM for companies competing in crowded categories, where something real exists but the market can't tell it apart from the noise.

How I Work

I work upstream into product as much as downstream into revenue. That means researching the market and the buyer before writing a word of messaging, then staying close enough to product and engineering to shape what gets built as well as how it's sold. Most of my experience has been in HR tech, AI, and automation, where earning real differentiation takes longer than claiming it.

What I've Built

I've been the first or only senior product marketer at most of the companies I've joined, which means building the infrastructure rather than executing inside existing frameworks: positioning systems, competitive intelligence programs, enablement, and the GTM motions that keep running after I've moved on. I've built these using AI as a working tool, compressing work that used to take a team a quarter into something one person can run weekly.

Where It Started

Before product marketing, I studied business administration at USC and was selected for a competitive international research program that put me on the ground in Europe and the Middle East, interviewing textile producers and fashion houses to map the fashion industry's value chain, then meeting with aviation and hospitality leaders in Dubai to understand global tourism. It taught me the value of talking to the market directly. That habit never left.