Meet Hishaam

What I Do

I've built go-to-market from scratch at four B2B SaaS companies, including shaping AI product positioning in a market where everyone claims the same thing. My specialty is differentiated GTM for companies competing in crowded categories, where something real exists but the market can't tell it apart from the noise.

How I Work

I work upstream into product as much as downstream into revenue. That means researching the market and the buyer before writing a word of messaging, then staying close enough to product and engineering to shape what gets built as well as how it's sold. Most of my experience has been in HR tech, AI, and automation, where earning real differentiation takes longer than claiming it.

What I've Built

As the first or only senior PMM, I've built positioning, competitive intelligence, sales enablement, and launch processes from scratch. At Matik, I built AI workflows for competitive intelligence, outbound, and content. At Mathison, I ran the Insight Partners campaign and trained sales to approach its portfolio companies.

Where It Started

Before product marketing, I studied business administration at USC and was selected for a competitive international research program that put me on the ground in Europe and the Middle East, interviewing textile producers and fashion houses to map the fashion industry's value chain, then meeting with aviation and hospitality leaders in Dubai to understand global tourism. It taught me the value of talking to the market directly. That habit never left.